In a way, web developers are like personal trainers. People want to build muscle, lose weight, improve their overall health. A good personal trainer will instruct you on the exercises that focus on different parts of your body, and teach the proper techniques to keep you safe and gain the highest possible fitness benefit. But there is no substitute for the hard work that the trainee must put in to achieve their goals.For the owners of small business websites, it’s time to lace up the training shoes and engage in a workout routine that benefits your page rank in Google, Bing, Yahoo, and other leading search engines – your SEO health.
Among search engines’ basic goals are to bring useful information to as many people as possible. Yes, it’s also about their own advertising revenue, but we’ll look beyond that for now. Search engines detect the potential for traffic as it relates to your site, both inbound and outbound. Inbound links that comes from other sites has an impact on your page rank, as do outbound links that lead visitors from your site to other related site. Peeling back a layer, the quality of the sites that are linking to your own have impact on your page rank. In that way, quality traffic begets quality traffic. Among the most coveted inbound links are those from a .edu domain, learning institutions are seen as sources of quality information by search engines. Links from reputable, established, information-rich domains will contribute to your SEO value and rank.That’s all great, but how do those inbound links come into being? Now it’s time for the workout. The first step is to ensure that your own site has quality content, demonstrating that there are compelling reasons to capture those inbound links – this is a must. It circles back to your content, which should be on-topic, sincere, informative, timely, and rich with key words.
Basics of Trading Links
Now some research is in store. Find sites that are complimentary to your own, that deal with an aspect of your business where you think viewers or customers may generally find a connection. You may be able to submit a linking request to their webmaster, in which case it may be reviewed, and ultimately published. Trading links with a related business is an established practice, but to reiterate, the key is in finding businesses that have something in common with yours – especially a similar kind of customer. And the higher a linking site’s page rank, the better for your own visibility.Look for sites that encourage community involvement, including blogs and forums that publish contributor comments is another place to look. Social networking sites and directories usually provide you with the opportunity to display your profile, with space for your URL. If you have the time and energy, engage in that community, read, listen and contribute your own ideas and commentary.
Remember OutBound Links Matter Too
Outbound links have value as well. Using keywords that pertain to your business as part of the text that comprises the link is an effective way of drawing a search engine’s attention to the link. A descriptive phrase tells the search engine so much more than the tired phrase “click here”.Just as a personal trainer will advise on what NOT to eat, there are some SEO practices that a site owner would be wise to steer away from. A “link farm” is a site that has nothing but outgoing links to a myriad of businesses, for the purpose of deceiving search engines into rewarding a site with a higher rank. Some years ago the search engines got wise to this ploy and wrote programs to detect them. A link from an unscrupulous source actually decreases your page rank, so be careful when approached by anyone using this kind of tactic.