Randy Wilson is an attorney who assists other attorneys with their business development and marketing needs including website development, social networking strategy and ethics. He has worked with attorneys and law firms for more than twenty years in a variety of capacities including library services, business development and marketing.
In 2010, he co-founded DSD Law Sites Solutions with Rocky Laber, a company dedicated to providing solos and small law firms dynamic websites and effective marketing. Before that, he established the first practice focus marketing for Sedgwick, Detert, Moran & Arnold’s complex litigation division including coordinated public relations, marketing communications, proposal generation, marketing event planning and business development initiatives.
Randy has a B.A. from UC Berkeley and J.D. from the University of Santa Clara School of Law. He is an active member of the California Bar, the Alameda County Bar Association and the Contra Costa Bar Association. Randy plays a leading role in The B.A.R. Group, a network of independent business professionals, serving attorneys and small firms in Contra Costa County. He is the secretary of the Alameda County Bar Association’s Business Law Section Executive Committee and a member of the Communications Advisory Committee.
A Focus on Social Media and Internet Issues for Lawyers
Randy has presented and written on ethical use of social networking by attorneys, legal marketing, and competitive intelligence for attorneys, legal marketers, legal administrators and law librarians. He has spoken to attorneys at Santa Clara University Law School about marketing their practices and developing dynamic websites, and to members of the Alameda County Bar Association, Contra Costa County Bar Association and the Stanislaus County Bar Association about lawyers’ ethical use of social networking. In February 2011, Randy presented with Wayne Breitbarth on a webinar entitled, “LinkedIn for Lawyers” for the Center for Competitive Management. Randy along with Jessica Braverman presented a program on social media policies for companies in a joint presentation between the Business Law Section and the Employment and Labor Section of the Alameda County Bar Association.
He has written an article on the competitive intelligence function in the law firm setting and presented on that topic to the Bay Area Chapter of the Legal Marketing Association in San Francisco. Randy has published several articles for the Contra Costa Lawyer, “Social Networking and Legal Ethics” published in the April 2011 edition and The Law and LinkedIn – Why you should invest in your LinkedIn Profile that was published in the August 2011 issue. In 2012, Randy published a follow-up article on social media developments impacting attorneys in the December issue of the Contra Costa Lawyer.
Big News for Smaller Firms, the Magazine of the Solo and Small Firm Section of the State Bar of California published Randy’s article, “Web Basics, How to Build a Website that Works,” in the February/March 2012 issue of the publication. Randy also maintains a blog, “Lawyers Get Social” (www.lawyersgetsocial.com) focused on legal marketing, social networking issues and legal ethics.
Randy has also written on social networking issues as they pertain to law firms for the Golden Gate Chapter of the Association of Legal Administrators and that article has been updated and published in the ACBA Bulletin, Spring 2010 issue. This article is also reprinted as a Contra Costa County Bar Association article of the week in July 2010.
Randy’s idea of a relaxing evening is reading a Kindle book on his iPad.